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Understanding Audiences: Adopting Big-Data Thinking in the Arts

Mass Cultural Council Executive Director Anita Walker led a conversation with ArtsBoston Executive Director Catherine Peterson and ArtsBoston Deputy Director John Beck. They discussed the ArtsBoston Audience Initiative – the region’s first resource for actionable data about arts audiences specially designed to provide the information the cultural sector needs to measure, support, and promote participation in Greater Boston.

ArtsBoston Webinar Icon Listen to the conversation
(mp3 - 6MB)

Look at the presentation
(powerpoint - 8MB)

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