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Cultural Tourism
Cultural Tourism 101
Understanding Who's Visiting and Why
Connect with Your Regional Tourism Council
10 Ways to Tap into Tourism
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Connect with Your Regional Tourism Council

As you might expect, there's already a well-established network of people who work in and promote the Massachusetts travel and tourism industry. The network is broken into regional tourism councils, or RTCs, that are connected to local Convention and Visitors Bureaus, and focus on and support discrete areas of the state.

Billboard at Boston's Logan airport promoting the state's cultural wealth; photo by Jim Fossett Massachusetts is divided into 16 regions, with a Regional Tourism Council responsible for marketing each area. The RTCs develop regional advertising and brochures, coordinate public relations, and oversee other marketing initiatives. They are non-profit, member-based organizations. Membership requirements vary.

RTCs are an invaluable resource for information on attractions, accommodations, and other tourism businesses. They can also connect you to potential collaborators in your area. It's in your organization's best interest to know who represents your area, and to let them know about you.

RTC CONTACT INFORMATION

About MOTT: The Massachusetts Office of Travel & Tourism
While Regional Tourism Councils focus on specific areas of the state, the Massachusetts Office of Travel & Tourism promotes the whole state as a tourism destination. MOTT is a state agency dedicated to promoting Massachusetts as a friendly, family-oriented destination with rich historical and cultural traditions.

Because MOTT's budget comes from a portion of the state's hotel room occupancy tax, they focus on efforts to encourage overnight stays, which in turn increases tourism spending. MOTT serves as a leader in the industry, bringing together the public and private sectors to promote Massachusetts as a leisure destination.

 
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