with Your Regional Tourism Council
As you might expect, there's already a well-established network of people who work in and promote the Massachusetts travel and tourism industry. The network is broken into regional tourism councils, or RTCs, that are connected to local Convention and Visitors Bureaus, and focus on and support discrete areas of the state.
Massachusetts is divided into 16 regions, with a Regional Tourism
Council responsible for marketing each area. The RTCs develop regional
advertising and brochures, coordinate public relations, and oversee
other marketing initiatives. They are non-profit, member-based organizations.
Membership requirements vary.
are an invaluable resource for information on attractions, accommodations,
and other tourism businesses. They can also connect you to potential
collaborators in your area. It's in your organization's best interest
to know who represents your area, and to let them know about you.
About MOTT: The Massachusetts Office of
Travel & Tourism
While Regional Tourism Councils focus on specific areas of the state, the Massachusetts Office of Travel & Tourism promotes the whole state as a tourism destination. MOTT is a state agency dedicated to promoting Massachusetts as a friendly, family-oriented destination with rich historical and cultural traditions.
Because MOTT's budget comes from a portion of the state's hotel room occupancy tax, they focus on efforts to encourage overnight stays, which in turn increases tourism spending. MOTT serves as a leader in the industry, bringing together the public and private sectors to promote Massachusetts as a leisure destination.