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Audience Engagement
Audience Engagement
Art of Participation (PDF)
Report Highlights:
Program Planning and Evaluation
Targeted Outreach Efforts
Digital Outreach and Education
Deepening Engagement through Education and Relationships
Broad Institutional Change for Increased Capacity to Engage
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Targeted Audience Outreach Efforts

Photo of Boston Children's ChorusNearly a third of Participation Learning Network members addressed the challenge of expanding engagement with specific audience segments. They reached out to families, teens, young professionals, ethnic communities, and even casual cultural consumers. They tested strategies as diverse as viral marketing, web-based resource building, social networking, and "guerrilla interpretation."

Participant profiles (PDFs):

NEXT: Digital Outreach and Education

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