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FOR IMMEDIATE RELEASE
October 12, 2012

Contact: Gregory Liakos, Communications Director 617-727-3668 x343 or
Ann Petruccelli, Communications Coordinator 617-727-3668 x231

Massachusetts Cultural Council Board Approves Four State-Designated Cultural Districts
New Districts in Cambridge, Essex, Marlborough, Sandwich

(CAMBRIDGE, MA) - The Massachusetts Cultural Council (MCC) Board voted unanimously this morning to approve four new state-designated cultural districts, bringing the total number of Massachusetts cultural districts to 14 statewide in just over a year since the initiative launched.

The Board voted during its meeting held in the heart of one of the new districts at the Central Square Theater in Cambridge. The new districts include:

  • Central Square Cultural District, Cambridge
  • Essex River Cultural District, Essex
  • Marlborough Downtown Village Cultural District, Marlborough
  • Glass Town Cultural District, Sandwich

A cultural district is a compact, walkable area of a community with a concentration of cultural facilities, activities, and assets. MCC's Cultural Districts Initiative grew out of an economic stimulus bill passed by the Massachusetts Legislature in 2010. It is designed to help communities attract artists and cultural enterprises, encourage business and job growth, expand tourism, preserve and reuse historic buildings, enhance property values, and foster local cultural development.

"The Cultural Districts Initiative continues to gain momentum across the Commonwealth, and I'm thrilled to announce these four new designations today," said Anita Walker, MCC's Executive Director. "Each community is rich with remarkable cultural treasures unique to its location, history, and residents, with great potential for further cultural and economic growth."

Each new district will have signage, an online profile on the Mass. Office of Travel and Tourism and MCC websites, and other amenities. The Initiative builds upon one of the great strengths of Massachusetts: the distinctiveness and authenticity of its communities. Cultural Districts help cities and towns identify, support, and promote their unique identity and sense of place.

Other previously-designated Massachusetts Cultural Districts include – the Shelburne Falls Cultural District, Natick Center Cultural District, Concord Center Cultural District, Lowell's Canalway Cultural District, Boston's Fenway Cultural District, Gloucester's Rocky Neck Cultural District, Lynn's Central Exchange Cultural District, the Upstreet Cultural District in Pittsfield, Hyannis's HyArts Cultural District, and the Rockport Cultural District.

Central Square Cultural District, Cambridge
Cambridge's Central Square Cultural District is home to a mix of small, funky independently-owned shops and creative start-ups, with larger, well-established corporations, all fueled and supported by existing cultural resources such as public art, resident working artists, dynamic cultural organizations, ethnic restaurants, and leading educational institutions like Cambridge College and MIT. Central Square is home to a number of large cultural events, including Cambridge Science Festival, Cambridge River Festival, Central Square World's Fair and the City Dance Party, together drawing an annual audience to the square in excess of 500,000. Property-owners in the Square are committed to the vision of the District and support attracting new businesses that will maintain a positive balance of size, diversity and industry. The Central Square Cultural District amplifies an authentic, urban neighborhood that is constantly evolving while maintaining a core identity as a unique and eclectic place to live, work and play.

Essex River Cultural District
The Essex River Cultural District is logical and compact, both in terms of geography and concept: this is where "the town meets the river." The district meanders past ancient burial grounds, active shipyards and marinas, bustling restaurants, antique shops and galleries. The district offers vistas of Burnham's Shipyard, the Essex Historical Society and Museum, which houses an important collection of marine related antiquities and much of Essex's rich history, and the stunning Essex River with its salt marsh borders looking out to Hog Island and Crane Beach. Pocket parks line the street with benches for relaxing and taking in the views. The focus on the river and the Town's shipbuilding heritage makes sense: rather than trying to cram everything historic, arts focused, or coastal into a single jumbled district, the partners have used the application process to think deeply about the Town's core identity. The district presents a dynamic and active relationship between history and the river, not one that is frozen in the past: residents are encouraged to get out onto the river to experience it first-hand; the shipbuilding tradition is still alive and well and the town celebrates each new launch; and early antiques share shelf-space with more recent memorabilia and present day crafts.

Downtown Marlborough Cultural District (name to be confirmed)
The Downtown Marlborough Cultural District referred to as the "cultural heart" of the City, is an architecturally attractive, ethnically diverse, and inviting area that is easily accessible by bus, car, bike, and foot. The downtown's natural cultural assets are utilized by residents from all parts of the city, and cultural stakeholders have endeavored to increase Downtown Marlborough's profile across the region and further expand upon its natural assets. Most notable to the cityscape are the many steeples and spires of City Hall and area churches that characterize a skyline which has remained visually unaltered since their construction due to the fact that utilities are underground. Marlborough Downtown Village, Olde Marlborough and Marlborough Regional Chamber of Commerce are three groups that promote the arts, history, and creative economy within the City of Marlborough and the greater region. Comprised predominantly of service-related businesses, including a robust selection of restaurants representing a variety of cuisines, barber shops, CPAs, law offices, and printing companies, Marlborough's Cultural District does not encompass the classic cluster of cultural organizations, galleries, retail shops, and artists indicative of a more archetypal arts district, but the building blocks to a blossoming cultural district are present in a way that is authentic to the City of Marlborough.

Glass Town Cultural District, Sandwich
Sandwich's Glass Town Cultural District focuses on the village center of Sandwich, with the Sandwich Glass Museum serving as the focal point – a lens to tell the story of Glass Town. Whether they're photographing the picturesque Shawme Pond, watching live glass-blowing, or learning about our nation's colonial history, visitors may easily spend a week here and still have sites to enjoy. Recent restoration work on the historic Town Hall has reopened the upstairs theater space. The Dexter Grist Mill & Hoxie House was recently restored to capture what life was like in the 1600s. The Sandwich Public Library houses the town's historic archives and offers cultural programming for various age groups. Historic inns, private residences, four architecturally significant church buildings, restaurants and shops are located in the district. Outdoor Juried artisan shows, an antique market, and an annual Street Fair with a Best Sandwich in Sandwich Competition take place yearly. Plans are in place for a First Night Sandwich celebration. There are two art galleries and a small community of working artists and a great response to the recent revival of community theater productions. The focus on "Glass Town" connects the town's history with its present, and weaves together both art and industry; this is not your "typical Cape town" – there is something different here, rooted in history but continuing in the present day; a heritage connecting artisanship and innovation; a sense of place that celebrates the beauty of a natural setting while calling attention to the ways it has been shaped by the hands of people.

About the Massachusetts Cultural Council
The MCC is a state agency supporting the arts, humanities, and sciences to improve the quality of life in Massachusetts and its communities. The MCC pursues this mission through of grants, services, and advocacy for nonprofit cultural organizations, schools, communities, and artists. The MCC is funded primarily by the state and through grants from the National Endowment for the Arts, and others. It achieves its mission through grants, services, and partnerships to nonprofit cultural organizations, schools, communities, and artists.

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