Advocacy Tips
Source: National
Assembly of State Arts Agencies
"If you believe in great things, you may be able to make other
people believe in them, too." - Oliver Wendell Holmes
What is advocacy?
Advocacy is standing up for your
beliefs. Advocacy is persuading others to support your cause. Advocacy
is letting your legislators know what you want.
Who is an advocate?
The most convincing advocate for the arts is the individual who can
talk about a personal experience in the arts, and can explain how
the arts can make a difference in someone's life and benefit the community.
Advocacy is not to be left to the experts. Remember, you can influence
the decisions of your elected officials. It is important to let your
legislators know your position on issues that affect the arts.
What makes an effective advocate?
1. Learn who your legislators are, their
committee assignments, their positions in the legislative leadership,
and their records on arts issues.
2. Build a relationship with your
legislators and their staff. Visit them in their offices in the capital
or when they are at home.
3. Keep informed about issues affecting
the arts and let your legislators know your position on these issues.
4. Become involved with your elected officials. Reinforce the support
you receive from your legislators with letters of thanks, awards and
campaign support.
5. Understand the legislative process, including
the strategic importance of compromise.
6. Alert other advocates to
take action on arts-related legislation.
7. Coordinate advocacy with
other groups. Build a coalition of arts advocates.
8. Participate
in local political events to give visibility to the arts on the public
policy agenda.
9. Understand the impact of public arts funding in
the community.
10. Provide policy makers with the information they
need to make the case. Know the facts, and present the information
clearly and succinctly.
Doing Business with Your Legislators
Meeting
face-to-face with your legislators is the most effective approach
to advocacy. You have the opportunity to present your case, raise
questions, and provide the answers and information your legislator
needs to do the best job - representing your interests.
Make an appointment: Schedule your meeting in
advance. Explain the purpose of the meeting and who will attend.
Be brief and concise: You will probably have
10 to 20 minutes to meet with your legislator. If you need more
time, request a breakfast or a luncheon meeting.
Establish
a relationship: Lobbying is a person-to-person activity.
If you have friends in common or if a member of your board is known
to your legislator, or if you have met before, mention that connection
during the beginning of your visit.
State your purpose: Within the first few minutes,
make clear who you are and why you have asked for a meeting. Be
straightforward.
Appeal to reason: An emotional appeal is not enough.
Back your arguments with facts and substance. Show how proposed
legislation would affect the arts.
Ask for the business: Tell what action you would
like your legislator to take in support of your request. Don't hold
back!
Make your politics local: As a constituent, you
are in the best position to explain what your legislator needs to
know - what your request will mean to your community. Explain what
you do and how you will be affected by the issue at hand.
Don't bluff it: If you don't know the answer to
a question, say "I don't know, but I can get that information for
you." Then follow up later.
Seek guidance: Ask your legislator's advice on
how you might proceed with your issue. Politicians, like anyone
else, like to talk as well as listen. They can offer useful information
on how to pursue your interests elsewhere.
Leave evidence: Bring with you material about
your program and brief written information about the issue you have
discussed. It provides a reminder of your visit and a refresher
on the points you have presented.
Appreciate staff: You may be asked to meet with
a staff member instead of with your legislator. Don't be put off.
This person should have a good understanding of your issues and
will relay your concerns to your legislator.
Remember to thank: Send a note thanking your legislator
for the meeting. You can use this opportunity to mention any points
you may have forgotten or to send information you promised to provide.
Inform your colleagues: Share information about
your advocacy contacts with other arts advocates. Communicating
your legislators' feelings on arts issues helps make your united
advocacy efforts more effective.
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| © Massachusetts Cultural Council 2012 |
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