Credit & Publicity Kit - Acknowledging MCC Support
The following section is excerpted from the contract your organization
signed in order to receive a grant from the MCC. It explains the
legal requirements for crediting the MCC. The MCC is referred to
as" MCC" or as "the Council"; your organization
is "the Contractor". Compliance with these requirements
will be reviewed in grant reports and as part of future grant requests
made by your organization.
- ADVOCACY & LEGISLATIVE SUPPORT
CIP Partners, Colleagues, and Peers are required
to participate in advocacy on behalf of the nonprofit cultural
sector. For details please refer to the Advocacy Requirement
Colleagues, and Peers.
All other MCC Grantees are encouraged to participate
in advocacy on behalf of the nonprofit cultural sector. See
our Advocacy section for details.
We also strongly encourage you to send personalized letters
to the leadership of the State House and your state representative
and senator, thanking them for MCC’s appropriation and your
grant award. Find
a) MCC Credit Logo: The Council must be credited
for the support it provides by using the agency's credit
logo. The logo must be produced as a unit without alteration.
b) Promotional Materials: Credit must be given
by the Contractor to the Council regarding all activities to
which Council funds contribute by using the credit logo in printed
materials (including season and subscription brochures, newsletters,
press releases and announcements), films/videos, etc. Any promotional
material, regardless of length, prepared by the Contractor that
credits an annual funding source, must also credit the Council.
c) Online Materials: Use the credit logo prominently
in online materials (including web sites, blogs, electronically
distributed releases, and social media/networking channels) regarding
all activities to which your grant contributes. The electronic
logo should also link to www.massculturalcouncil.org. Please do
not include the logo on surveys.
d) Programs/Playbills: Credit must be given on
the title page of all programs printed by a grant recipient in
a type size not smaller than 7 point.
e) Exhibition Signage: For any exhibition presented
with funding from the Council, the wall text must include the
Council listed with other major public, private and corporate
sponsors, in proportional order of the size of contribution. If
there is no sponsor list in the wall text, a placard must be placed
at the entrance to the exhibit crediting the Council. Non-written
announcements apply to such situations as radio broadcasts and
audio descriptions for people who are hearing impaired.
f) Educational Materials: Credit must be given
to the Council in all educational materials distributed in association
with any Council-funded program/exhibition, such as brochures,
pamphlets, flyers, etc.
g) Verbal Credit: When written credit is not
applicable, such as there being no printed program, verbal credit
shall be given prior to performances. If an announcement is not
feasible, a sign must be placed in the lobby crediting the Council.
- DONOR RECOGNITION
Any wall plaques or advertisements that acknowledge the Contractor's annual or ongoing support from corporations and/or foundations must also acknowledge the Council.
Organizations that are official collaborators with the primary grant recipient must comply with these requirements. The Contractor is responsible for informing said collaborators of this policy and ensuring they fulfill these obligations.
Those programs that are "co-sponsored" will have additional, specific publicity requirements, dependent on the program at the time of negotiation. Under no circumstances may a Contractor state or imply that its programs and/or activities are "sponsored," "co-sponsored" or "presented" by the Council without expressed, written consent from the Council.
For more information about this policy, contact your MCC staff contact or the MCC Communications
Publicize Your Grant
We urge you to inform the press about your grant. Please note that your legislators have already been notified of your grant, and often they will make the first announcements.
To help legislators understand the impact of public funds for
cultural activities, you are strongly encouraged to contact your
State House Senator and Representative for a quote to include
in your own press releases relating to programs supported with
public monies. Funding for the MCC is dependent on the support
of the Governor and the Legislature. You may want to draft a quote
for them to review and approve in your press release.
Remember: Although you are receiving an MCC grant now, a feature article may be best approached several months later about your organization or a particular program once it is up and running. Please acknowledge the MCC in these articles.
Sample press release about MCC grant
Organization Contact Name
For Immediate Release
Contact Telephone Number
The (name of organization) has received a grant of $______ from
the Massachusetts Cultural Council (MCC), a state agency. This
grant was awarded through the MCC’s ________ Program and it will
State grants are awarded through a competitive process. This grant signifies that (name of organization) provides a high level of public value through its programs and community service. [Describe in more detail the public programs and the numbers of people who will be served by this grant/your organization. Give the amount of private dollars this grant leverages.]
[Quote from legislator: Draft a quote for them to review and approve. For example, they could comment on how public support enables your organization to reach new audiences/foster community development/provide the highest quality programming/develop models for integrating the arts into the curriculum, etc.]
MCC has a budget of $11.2 million, including an appropriation
of $9.5 million from the state of Massachusetts and grants from
the National Endowment for the Arts and other sources. Its funds
reach every community in Massachusetts. The mission of the MCC
is to promote excellence, education, access and diversity in the
arts, humanities and sciences in order to improve the quality
of life for all Massachusetts residents and to contribute to the
economic vitality of our communities. The not-for-profit cultural
industry has a $4.2 billion economic impact in the state.